A similar tactic for local businesses was to create multiple pages of content for each city or region from which they wanted clients. These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security. With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO.

How to Get Into Digital Marketing: Tips From An Expert

Even if you create an effective SEO strategy, it still needs to be reviewed later. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy. It’s also great that the platform divides its ideas into several categories.

Content Optimization

But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about.

• Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices.
• All of which means you need to find a solution for all those old and/or out-of-stock product pages.
• Over 70% of marketers say that an on-page SEO strategy is better than PPC (pay-per-click) ads for converting prospects into sales.

Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store. To encourage users to leave product reviews, keep things simple! Track SEO performance with paid or free key word and website monitoring tools. The best SEO solutions for beginners have simple user interfaces and in-app tips, so you can act quickly on insights.

This chapter will show you how to write SEO-friendly title tags and descriptions. Google SEO Anomaly might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.

Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more. You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content. The most effective internal links are links to related content—with descriptive anchor text.

The key is considering what interactive elements would improve your content and what your audience would enjoy using. If your content is teaching people how to cook rice, it should show them a new way to cook rice and not the way every other blog post on the internet is showing them. Search engines work hard to reduce the amount of duplicate content in their results. This ensures the same content can’t rank for the same primary keyword twice.

Before making changes to your website, it’s important to understand the kind of searches you’re aiming for. The goal of SEO is to drive traffic by ranking on relevant search engine results pages. In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc.